Google My Business: What Not to Do
Why Google My Business?
If your market is local, it’s crucial to be listed in Google My Business. My Business results show up at the top of local listings.
However, one of my clients became a case study on how easy it is to get de-listed from Google My Business. When updating their address, they left old addresses in their profile and one of the addresses was a post office box. They were quickly dropped from My Business and had to work hard at getting reinstated.
Protecting Your Listing
So what do you need to know to guard your listing?
- Keep your listing up to date – be sure to delete any old information as well as adding new.
- Give the physical address of your business, not a post office box. A UPS box (with a street address instead of a P.O. box number) does not count – change it to your real address.
- For your business name, put in only the name of your business – no keywords, no location information. That used to be acceptable (or at least ignored) in Google Places, but now it’s an infraction. In fact, be careful not to stuff keywords or location into any part of your listing.
- Stay informed! Google makes changes fairly frequently.